Poster design for the communication of a serie of events that has been held in Roma (Garbatella), on the subject of public space usability.

Local inhabitants were called to participate to a night of public space ‘invasion’ where, toghether with the help of a number of teams of urban creatives, photographers, urban writers, guerrilla gardeners, they would have practiced actions in order to re-gain their own public space from parked cars and to re-experience community spaces privatized by local nightclubs.

Our communication project wanted to highlight the almost personal call to action that the event organizers were proposing to the locals. In order to make this call really ‘personal’, and in order to activate a surprise from the everyday environment, we took advantage of a ‘repetition strategy’ of such a usual object: the doorbell.